Flo in the Know | Blog

SHOP WITH US AT DRESS SMART

It’s the final days of our incredible Dress Smart pop-up store and as sad as we are to be saying goodbye to this beautiful space,...

MEET SOPHIE

Inspired by wanting to do something she loved, Belinda started SOPHIE. The brand came to life in 2015 in her home in Auckland with a...

FRANK GREEN

Let us finally introduce you to the brand of the hour: Frank Green. As we all know by now, these bottles have taken the world...

VALENTINE'S I WHERE & WEAR

The perfect occasion to celebrate love and however that might look for you. From spending the day at the beach with your family and friends,...

DATE NIGHT HAS ARRIVED

Date Night is here, and it's time to start thinking of what to wear and how to style it. For all of you who need...

VALENTINE'S GIFT GUIDE

Call us a little old fashioned, but we’re in love with the idea of showering those closest to us with a little extra love on...

BRAVING THE STORM TOGETHER

Where to start? The last handful of days has been nothing short of a nightmare. With the wild weather whipping through New Zealand, and landing...

LONG WEEKEND DRESSING

Many of us are looking forward to the long weekends and time off from work that January brings. Whether it's catching up with friends or...

MEET ALCHEMY LANE

Welcome to Meet The Maker, we're over the moon to have you here. The gorgeous brand we are excited to introduce you to is Alchemy...

JAN BOOK CLUB PICKS

Welcome to Book Club, we're stoked to have you here.  Books and reading seem to have made a come back, and luckily here at Flo...

LONG WEEKEND LUNCHING

One of the many things we adore about a New Zealand summer is the season of long weekends the first few months of 2023 has...

BACK TO WORK EDIT

Happy New Year (not so new now, right?) to our gorgeous Flo Family! We're really excited to welcome in another year of stunning fashion, beautiful...